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Outreach

Sequences: multi-step outreach that runs itself

Build email + LinkedIn sequences with follow-ups, reply branching and automatic pipeline actions. Simple mode for speed, Advanced for full control.

7 min read

What a sequence is

A sequence is your outreach playbook: a series of touches (emails, LinkedIn connection requests, LinkedIn messages, waits) that runs automatically for every candidate you enroll, personalizes each message, watches for replies, and stops or branches the moment a human should take over.

Simple mode vs Advanced mode

Simple

A guided linear list: touch, wait, touch. Covers the classic patterns, including "chase only if they have not replied": tick Wait for reply on any wait step and the follow-up sends only to non-responders. Replies always stop the sequence for a human.

Advanced

A visual canvas where replies branch the flow: interested goes one way, not interested another, no response gets the chaser. Branches can trigger pipeline actions automatically, like sending an AI interview or moving the candidate to a stage.

Start Simple. A 3-touch sequence with one reply-aware follow-up covers most hiring outreach, and you can convert to Advanced later without rebuilding.

Personalization that cannot break

  • Click-to-insert placeholders: first name, company, current job title, years of experience, location. They insert at the cursor, correctly formatted, so a typo like a half-written token never reaches a candidate.
  • Ready-made templates with strong copy ship in the library, personalized with your name and org at pick time.
  • LinkedIn connection notes show an estimated rendered length against the 300-character limit, computed on the filled-in message, not the raw template.

Enrolling candidates

  • From a Talia shortlist plan: approve the plan and pick which of your sequences runs each channel. Your choice is remembered per role.
  • From AI Screening: select rows and Add to sequence in bulk.
  • From any profile: enroll one candidate, choosing the role and the mailbox to send from.
  • Missing an email? It is revealed automatically at send time using a contact credit, only when needed.

Replies, branching and pipeline actions

  • Replies are read from your connected mailbox, matched to the enrollment, and classified: interested, not interested, unsure.
  • In Advanced mode each classification follows its own branch. A clear yes can automatically send an AI interview or move the candidate forward in the pipeline; a no can close them out politely.
  • Vague acknowledgements ("sure", "ok") are deliberately routed to a human instead of triggering automated next steps.
  • Every reply also lands in Tasks, where you can answer in-thread without leaving TalentGPT.

Anything a sequence cannot do safely on its own (a LinkedIn touch, an ambiguous reply, a missing prerequisite) becomes a Task in your inbox rather than a silent failure. The sequence pauses for you, then resumes.

Watching it run

  • The Active tab on Sequences lists every live enrollment with its current step and status, with per-row stop.
  • Analytics shows the outreach funnel: enrolled, contacted, replied, and the reply mix.

Frequently asked

Can a follow-up accidentally go to someone who already replied?

No. Reply-aware waits send the follow-up only when no reply has arrived; any reply pauses or branches the sequence immediately. This behavior is enforced by the sequence engine, not by the copy of your message.

What happens when a candidate replies something ambiguous?

The classifier deliberately treats bare acknowledgements and unclear answers as "unsure" and hands them to you as a Task, instead of letting an automation act on a message that committed to nothing.

Can outreach send AI interviews automatically?

Yes, in Advanced mode: an interested reply can trigger an AI interview invite, a stage move, or a polite close, per branch. Each automated action is also logged on the candidate timeline.